So Watch Usa
We are committed to offering an exceptional selection of Brands with timepieces that blend elegance, innovation, and precision.
About us
Sowatch USA is a pioneering company specializing in representing European brands in the United States. With over 10 years of experience in the American market and a cumulative expertise of 30 years in the industry, we act as a strategic bridge between European brands and the vast American market.
Our mission is to facilitate the entry and expansion of European brands into the U.S. by offering a comprehensive range of representation, brand management, and market strategy services.
We are committed to ensuring a smooth and effective integration of brands into the American business landscape, providing tailored advice and operational support throughout the process.
At Sowatch USA, we value innovation, transparency, and excellence.
First Story : The Brand Ice-Watch
Who is Ice-Watch?
Time has never really been the same since the arrival of Ice-Watch on the watch market in 2007.
A watch whose colorful concept focused on fashion and accessibility would spawn an international, intergenerational brand and intercultural 'well in its needles'. Since then, it has continued to tick, evolve and invent new collections in complete transparency. A value conveyed by the name it chose: ICE.